Revenue models are strategies that experts use in business to increase profits. In e-commerce, revenue models are various ways to generate revenue from selling goods and services online.

Sales revenue model

The sales model is the most common type of revenue model in e-commerce. Its basis is the sale of goods to end users. It can be either a physical product or a digital content or service. As a rule, sales there are carried out through online stores, marketplaces, and other online platforms.


  1. Easy to implement. The sales revenue model is the easiest and most understandable for most businesses.
  2. Flexible pricing. Business owners can change pricing policy depending on market conditions and other factors.
  3. Easy accounting and analysis. You will be able to always know the amount of sold products, number of orders and other factors. This will make it more comfortable for you to analyze your business performance.


  1. Competition. The Internet market is full of competitors, so it makes it difficult to attract customers.
  2. Low level of loyalty. Buyers often choose products based on the price factor. Because of this, the brand may lose customer loyalty.
  3. High costs. The business owner has to pay for warehousing, packaging, and delivery of goods in the process of selling physical goods.

Subscription revenue model

This model is based on providing access to content or services in exchange for regular payments. It can be music service, video streaming, training courses, and other services. The user can use each one for a period of time.


  1. Stability of earnings. Regular payments will give you a great profit.
  2. Increase consumer loyalty. Subscribing to a product or service increases customer loyalty to the brand and increases the likelihood of repeated purchases.
  3. Flexible pricing. Business owners can adjust pricing policies depending on seasonality or volume of production.


  1. Clients can unsubscribe from the platform due to the small usability of the product.
  2. High costs. The business has to invest in products or service development to avoid losing its clients.
  3. Low conversion rate. Consumers are not willing to pay for a product or service if they are not sure of its usability.

Advertising revenue model

This model is based on selling advertising. It can be contextual advertising, banners, or sponsorship articles. Experts profit from placing an ad banner for a particular time.


  1. The great potential of cash flow. This model helps people to earn income from sales of real products and advertising.
  2. Low cost. You will be able to advertise on any website at no extra cost for production and sales.
  3. Wide reach. Advertising will help you get many customers on your website and promote the brand.


  1. Negative impact on users. Some consumers do not like advertising, so it can affect their interaction with your website negatively.
  2. Need a constant influx of new users. To maintain the revenue from advertising, you should have many visitors.

You should remember that revenue models in eCommerce are important. Different types of these models can be optimized for particular businesses depending on their features. So you should choose a revenue model that will match your business. This will help you maximize your profits and increase your success in the future.